To app or not to app?

Recently i have started to think about the possibility of creating an ipad application instead of a website.

My original concept of opening a magazine and pressing play is something that suits a magazine application alot more than a website. my worries with an application however is that i feel as if they are only going to issues monthly but my vision is to have an ongoing magazine that is contiuouly live and updated and never treuly complete or categoried into monthly issues (it would be categoried montly)

my aim for delemma is to be neither a blog or a magazine or website but now i may have another mix to add in and that is an ipad application.

If i can combine the best of all of these features then i will be achieving my goal of eliminating the dilemma of too much choice within fashion media.