Anouk Wipprecht belongs to a new generation of hi tech designers who utilise technology to re-invent fashion design. After studying fashion design for ten years Wipprecht says she began to develop a growing interest in interactive design. This led her to take a course “Body Fashion and Technology” at a Swedish University which in turn led her to her interest in developing innovative clothing. The result has been designs that appeal as much to the techies as they do to fashion groups.

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