Delemma is about empowering and inspiring fashion followers around the world by spreading up to the moment knowledge about fashion and its future possibilities. The fashion world is constantly being transformed through unique and pioneering technologies. Delemma explores this promise and potential and celebrates brilliance and creativity in all of its modern expressions. Led by founder Emma Delaney, Delemma, aims to bring fresh original insights to this fast evolving world of fashion. By delivering rich, innovative and up-to-date fashion content that pushes the envelope through images, film and photography, the Delemma team provides a hub for all that is cool, creative and inspiring in the fashion industry. Our philosophy is to bring cutting edge inspiration and innovation to fashion. If technology is about solving ‘life’s little dilemmas’, Delemma is about solving creative fashion dilemmas using pioneering front-line technology. Delemma’s mission is to provide an exciting fashion destination which shares with its readers a passion for all things fashion and the way web tools and social networks are transforming fashion media and culture. The website is dedicated to covering digital culture, social media and fashion applications of new technology as it happens. At the same time Delemma offers up-to- date news, ideas, and information on both fashion and fashion media bringing to its followers emerging designers, film makers, photographers, marketing genius and trailblazers of all colours and stripes in the industry. Delemma is committed to constantly sourcing and updating technology and the intersection and applications of that technology to the fashion industry. From social media marketing tools to innovative use of fashion film, the site remains relevant and futuristic by staying ahead of the pack.