QR Codes… Beam me up Barbie

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QR Codes… Beam me up Barbie

Initially slow to take up the idea when it came to QR codes, the fashion industry has now taken to these codes like a duck to water. However now that the idea has taken off, the fashion industry can’t get enough of this brilliant digital marketing. For those who are not in the know (as ...

THE TWEET DRESS: Wearing your heart on your sleeve

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THE TWEET DRESS: Wearing your heart on your sleeve

Wearable technology has attracted a lot of interest in the fashion industry lately. But now computer software giant Microsoft, and other large companies are beginning to explore the potential of this new technology. Two women at the Microsoft Research Centre have designed a dress which Tweets. Named The Printing Dress, the design duo, Asta Roseway ...

Never again will so few enjoy a life so…………enjoyable

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Never again will so few enjoy a life so…………enjoyable

DIGITAL PR’S: THE NEW FASHION PUBLIC RELATIONS LANDSCAPE On nostalgic days I imagine the diary of a traditional fashion PR person to read a bit like ‘Bridget Jones’  diary. You know the format: Monday Clothes worn:                    Chose the Chanel Glasses of wine:                Too many – should ...

Burberry’s Tweetwalk

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Burberry’s Tweetwalk

Should designers use the power of  technology to promote themselves, or should they follow  Tom Ford’s lead and  shut the door? For the first time ever, Burberry launched its  collection on Twitter. Burberry ‘Tweeted’ live from backstage at its 2012 Spring/Summer  collection, posting photos of each design moments before the models appeared on the catwalk. ...