QR Codes… Beam me up Barbie
Initially slow to take up the idea when it came to QR codes, the fashion industry has now taken to these codes like a duck to water. However now that the idea has taken off, the fashion industry can’t get enough of this brilliant digital marketing. For those who are not in the know (as ...
THE TWEET DRESS: Wearing your heart on your sleeve
Wearable technology has attracted a lot of interest in the fashion industry lately. But now computer software giant Microsoft, and other large companies are beginning to explore the potential of this new technology. Two women at the Microsoft Research Centre have designed a dress which Tweets. Named The Printing Dress, the design duo, Asta Roseway ...
Never again will so few enjoy a life so…………enjoyable
DIGITAL PR’S: THE NEW FASHION PUBLIC RELATIONS LANDSCAPE On nostalgic days I imagine the diary of a traditional fashion PR person to read a bit like ‘Bridget Jones’ diary. You know the format: Monday Clothes worn: Chose the Chanel Glasses of wine: Too many – should ...
Burberry’s Tweetwalk
Should designers use the power of technology to promote themselves, or should they follow Tom Ford’s lead and shut the door? For the first time ever, Burberry launched its collection on Twitter. Burberry ‘Tweeted’ live from backstage at its 2012 Spring/Summer collection, posting photos of each design moments before the models appeared on the catwalk. ...
