QR Codes… Beam me up Barbie

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QR Codes… Beam me up Barbie

Initially slow to take up the idea when it came to QR codes, the fashion industry has now taken to these codes like a duck to water. However now that the idea has taken off, the fashion industry can’t get enough of this brilliant digital marketing. For those who are not in the know (as ...

Tips on how to be… fashionably healthy

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Tips on how to be… fashionably healthy

SMART TEXTILES MAKE INTELLIGENT  CLOTHES… Smart fabrics promise to revolutionise clothing by incorporating new technology involving sensors which can be used for lifestyle, business and health purposes. And this futuristic  technology has moved out of the prototype ‘out there’ stage and into serious mainstream thinking.  Even Microsoft is getting into the market with one of ...

A touch of sartorial genius… a rags to riches story

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A touch of sartorial genius… a rags to riches story

TECHNOLOGY SHAPES THE NEW MEDIA – THE RISE OF THE FASHION BLOG Despite all the initial controversy there can be little doubt now that the advent of fashion bloggers onto the traditional media scene has taken the fashion industry by storm, take a look at the shot which appears at the bottom of this post. ...

The Raincatcher………the latest in raincoats

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The Raincatcher………the latest in raincoats

The intersection of fashion and technology has lead to some intriguing designs. Garments functioning as air and water purifiers are now being marketed. A raincoat that turns rain into drinkable water is one such innovative design which marries fashion with hi tech. For the first time, those out in wet weather will be able to ...

Zip it up

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Zip it up

Fashion and technology design firm Electrofoxy has created a zip-jacket which looks good but at the same time is functional. Zipping the jacket up will increase the volume of your music coming from the built-in headphones, and unzipping it will lower the sound. There are already jackets which feature musical controls on the market. They ...

Glowing at the MET………. Katy Perry lights up the show

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Glowing at the MET………. Katy Perry lights up the show

WEARABLE FASHION STATEMENTS Katy Perry lit up like the Disneyland light parade when she arrived at this year’s New York City Metropolitan Museum of Art  (MET) Ball. Hosted by Vogue editor Anna Wintour and TV host Oprah Winfrey, the star-studded MET ball is an event which attracts the toast of New York society. Wearing  a  ...

Get an agent… and blog your way to the front row

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Get an agent… and blog your way to the front row

Lindsay Calla, the face behind fashion blog Saucy Glossie says that until recently fashion bloggers got paid by way of free gifts, that is if they got paid at all. But times have changed. Alexander Borges, director of Next Model Management, an international modeling agency, has signed up a batch of style bloggers including Rumi ...

It’s alright officer I’ve consulted my..er..Jacket

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It’s alright officer I’ve consulted my..er..Jacket

The development of a breathalyser coat which reads your blood alcohol level is the latest drinking man’s (or woman’s)  fashion accessory. Digital designer Matt Leggett a graduate of Victoria University of Wellington, has designed a prototype breathalyser coat which indicates the wearer’s degree of inebriation. This intriguing fashion statement uses an alcohol sensor in the ...

Smarty Pants… Welcome to the world of smart fashion

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Smarty Pants… Welcome to the world of smart fashion

The development of  ‘smart’ textiles is probably  the biggest thing to hit the fashion world since blue jeans exploded onto the scene. Have you heard about Fart eating undies, and Odor eating panties? Trust me I am a very honest person. I would not make this up. This is not something out of a Austin Powers movie. ...

Air Conditioned Clothing……………..no more long hot days

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Air Conditioned Clothing……………..no more long hot days

The days of hurrying to get back into an air- conditioned space on hot  summer days may be about to come to an end. Imagine wearing clothing which act  like an air conditioner and cools  you down – even on the hottest days. Well you don’t need to imagine this. It has actually happened. A ...